I present easy-to-understand models of both entrepreneurship and leadership, keeping in mind that entrepreneurial leaders first and foremost generate new business. 

As a preliminary measure, the good entrepreneurial leader realizes that—contrary to what might be the prevailing business ethos—the art of generating new business is selfless, and not selfish. He or she understands that the business world should be a “you” world, not a “we” or “me” world. By that I mean that good entrepreneurial leaders focus on the needs and wants of the consumer, knowing that by satisfying the consumer first, the “we” and “me” will benefit later.